For this project, I reimagined the visual identity of Lollapalooza, the renowned annual multi-genre music festival that takes place in various locations worldwide. My redesign includes a new logo, billboards, posters, reels, and Instagram posts, all aimed at capturing the festival's dynamic and diverse spirit. Lollapalooza features an eclectic lineup of both well-known and emerging artists from genres such as rock, hip-hop, EDM, and more. This redesign celebrates the festival's essence, emphasizing that music truly is in our DNA.